Once you have decided to venture into affiliate marketing, the next logical step is to decide on which product to sell or promote. This is the single focus of your affiliate marketing efforts so it is important to choose your products wisely. This is not easy though given that most affiliate marketing programs, such as Clickbank, have several products to offer, even at the thousand!
An important thing to consider is that failure in affiliate marketing often results from inability to choose the right product. You can think about a number of ways to choosing products but there are four very important points to consider, which are discussed further below.
Does it suit well with your skills or expertise?
It is important that you choose a product that you are comfortable promoting, which is why it is important that you must choose based on your skills or expertise. In fact, your promotion will be more effective if you can share genuine review or information on the product concerned. Also, it will give you more idea on what your prospected buyers or target market are expecting from the product so you can plan out your promotional campaign in such a way that you can maximize the response you get.
Does it have tough or low competition?
The level of competition for an affiliate marketing product must be considered. If you go for a product with high level of competition, you get a lot of demand for a particular product or service but many are competing for them. Thus, it is important that you develop a high quality promotional campaign to ensure that customers will buy through you. On the other hand, opting for a product with low level of competition requires you to properly optimize your product to ensure that you can get enough traffic and that you can generate sales from it.
Does it have a good commission rate?
This is important for affiliate marketers who wanted to maximize their earnings with this program. If a product is reasonably priced, then it is fine for you to settle for products with low commission rates because you have more chances of making sales. But if a product is somewhat pricey, then a high commission rate will be able to make up for the fact that you will have few buyers.
Does it have a good landing page?
Before you decide to go for a product for your affiliate marketing blog or website, make sure to examine the landing page first. This is where your customers will be taken to from the link you have provided in your own website. Thus, it is important that the affiliate merchant has a good quality landing page to guarantee that the customer will make that purchase. With a low quality landing page, it will put all your marketing efforts in vain because no purchase is being made by the referred customer. Your goal in affiliate marketing should be to maximize your promotional effort and get more commissions from sales.